Nissan has had its best twelve months of sales in South Africa since the year 2000. The Japanese manufacturer hit 10% market share in fiscal year 2017, with passenger vehicle sales growing by 44% versus the previous year. In bakkies Nissan took a share of 19.5% up by nearly a fifth. Datsun sales rose to 1.3%, the brand’s highest market share in South Africa since 1981. In Sub-Saharan Africa sales also grew, rising to 13.9%.
The sales success came on the back of product launches including the Patrol, X-Trail and Micra Active. Nissan also focused on customer service winning 8 awards during the year.
“Nissan is now poised to build on our success with further growth in Africa,” said Mike Whitfield, Managing Director of Nissan South Africa. “We have invested almost R1 billion rand to increase the efficiency of our plant at Rosslyn increasing automation without reducing jobs, and in training and skills development for our people.”